Salis

Salis (Latin for ‘salt’) is a sports nutrition company that sells dietary supplements with a focus on endurance sports. Salis’ proprietary Endurance Release formula works for up to 8-hours and conveniently delivers a blend of critical electrolytes to the body when they are needed the most. 

While Salis sits mostly in the endurance sports + performance category, the brand was looking for a modern and clean aesthetic that would speak to the simple and forward-thinking nature of the brand and it’s products. We provided Salis with a logo and packaging system that is modern and friendly while maintaining a reassuring presence. We use italic lower case lettering, rounded corners and repeating circular shapes to represent motion, hydration and time-release technology. A bright orange and dark navy color palette gives an athletic appeal and stands out on shelf and during race day.​

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SCOPE: Brand Development, Logo Design, Brand Identity & Architecture, Packaging, Merchandise, Print Collateral