Branding
Volo Earth Ventures
VoLo Earth Ventures is a climate-technology venture capital firm that invests in early-stage startups focused on making a positive impact on climate change.
Phillips Lane Creative provided VoLo Earth Ventures with a new logo that is comprised of three arrows pointing inward (also representative of the letter “V”) and rotated 23.5
degrees as a nod to the Earth and its tilted axis. The Volo Earth wordmark uses
a custom san serif typeface that is modern and clean with perfect circles and
slight rounded edges that are also found in the mark. Ventures is set below in
a monospace font that evokes innovation and technology, a subtle call to VoLo
Earth’s data-driven approach to climate investing. Branded patterns, typography,
color palette, and custom icons were produced in this brand essence.
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SCOPE: Brand Development, Logo Design, Brand Identity & Architecture, Brand Guidelines